MODEL

#CHANGEMODEL

MANIFESTO IN FAVOR

OF A COMPLETE MODEL

SEPARATION MUST BE OVERCOME.

The times require integrating and recognizing the whole, to a much greater extent than the parts. We need to work in a cooperative way and take a more critical and less romantic viewpoint in order to avoid falling into the trap that the field of social/environmental impact businesses is heading towards.

Two extremely efficient tools have been used for modeling social/environmental impact businesses: the Business Model Canvas and the Theory of Change. However, an isolated view prevails, at one point focusing on the design of the business, at another the results chain.

This separation is no longer possible. Social/environmental impact businesses are not one thing or the other, they are both. Thus, we advocate Business Model and Theory of Change, used concomitantly, in order to form a complete model –C Model. Complete, comprehensible, collaborative, constant, and with live content.

C Model respects, values, and feeds on both of the approaches, but with the major differential of integrating them, unifying that which is inseparable. May this model, which is an approach and not merely a tool, contribute to the maturing of social/environmental impact businesses that are more sustainable and effective in their ability to transform society.

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FOR WHAT, FOR WHOM, AND WHEN TO USE THIS GUIDE

WHAT IT IS FOR

To support the creation of businesses that effectively integrate the business model with the social impact-generating chain.
To make social impact businesses more robust and sustainable.
To problematize, provoke, and instigate entrepreneurs about the way in which they think about the businesses they lead.
To align the teams of social impact businesses around their
purpose and business model.
To create possibilities for clear communication about the
overall business narrative.

Those who undertake social impact businesses – Entrepreneurs.

Those who seek to reinvent their organization – Organizations in transition to the logic of a social impact business.

Those who assist social impact businesses – Accelerators and incubators.

Those who finance social impact businesses – Investors in impact, etc.

Those who teach the subject – University professors.

Those who finance the field of social impact businesses – Funding organizations.

Those who promote social and environmental change processes – Societal leaders.

WHO IT IS FOR

At any point in the life of a social impact business –from conception to scale– because it is a strategic tool that can and should be used constantly and continually for revalidation and internal improvements.

When formatting an idea for a social impact business in the initial stages, when revisiting the proposed model to revalidate and make internal improvements, when beginning the process of transitioning your organization to a social impact business logic, when assessing the robustness of a social impact business from an outside point of view, etc.